• HELLO

    Searching for the right words?

    With 19 years' experience collaborating with business owners, big brands and agencies, I can help.

  • "Laurie is an amplifier. He makes sure that the right message is heard in a way that's easily understood."

    JAY UHDINGER, Founder, Gauss Eyewear

  • "Laurie is a versatile writer, always deadline-conscious and willing to go the extra mile."

    JUREEPORN THAIDUMRONG, Founder & Creative Chairwoman, GREYnJ United

  • CLIENTS

     

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    Freelance Copywriter 2022 - Present

    Crafted video scripts, social media posts, web copy and banners for Amazon Web Services (AWS) and SendPreview.com

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    Associate Creative Director 2021 - 2023

    Developed creative copy used across apps, website, TVCs, billboards, radio ads, magazine articles and social media posts for leading cryptocurrency exchange.

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    Freelance Copywriter 2017 - Present

    Wrote a wide variety of creative copy for Singtel, Schroders, Prudential and Under Armour.

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    Freelance Copywriter 2017 - Present

    Crafted EDM campaigns, video and podcast scripts, social media posts, banners, web copy and articles for brands that include Mercedes-Benz and Juniper Networks.

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    Freelance Copywriter 2017 - Present

    Developed brand identities for innovative new hotel resort and spa properties throughout Indonesia.

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    MullenLowe Group Asia Pacific

    Freelance Copywriter 2014 - 2018

    Developed copy for Garuda Indonesia, the archipelago's national airline, and Paddle Pop ice creams.

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    Viva Creative Studio

    Freelance Copywriter 2015 - 2017

    Wrote creative copy for Southeast Asia's JW Marriott and Renaissance Hotels.

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    Brilliant Basics

    Freelance Content Strategist 2015 - 2016

    Developed interactive multimedia installation content for a major telecommunications brand.

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    Freelance Content Strategist 2014

    Co-developed annual strategy for the content creation, delivery and governance of Audi Singapore's members' portal, myAudiworld.

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    Client Services 2013 - 2014

    Worked closely with Diageo Australia to develop national experiential campaigns for brands such as Johnnie Walker, Smirnoff and Bundaberg.

    Conceptualised and co-produced world-class events on schedule and within budget, while nurturing new business through social media engagement.

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    Freelance Copywriter 2010 - 2012

    Developed award-winning copy for international clients that included Heineken, Tiger beer, lebua Hotels & Resorts and Kimberly-Clark.

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    National Correspondent 2010 - 2011

    Reviewed Thailand’s latest hotel resorts and restaurants for prestigious global publication with a circulation of 809,604.

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    Senior Editor 2010 - 2011

    Developed press releases, advertorials, websites, microsites and print copy for a diverse roster of clients that included Rémy Martin, Nikki Beach, Radisson hotels, Onyx Hospitality Group and the Singapore Tourism Board.

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    Freelance Copywriter 2010 - 2011

    Delivered a daily smorgasbord of written content for Asia’s largest online travel portal.

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    Contributing Writer 2006 - 2011

    Updated ‘Hotels’ and ‘Nightlife’ sections of Bangkok’s best-selling annual guidebook.

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    Jeh United, now GREYnJ United

    Copywriter 2008 - 2009

    Working for Thailand's creative powerhouse, I wrote and presented TVC, billboard, radio, print and online copy for clients that included Nestlé and Muthi Maya.

  • let's talk

    Brochure or billboard?

    Podcast script or press release?

    Wherever you are, I'd love to hear about your project.

     

    Seriously, don't leave me hanging.